A busier afternoon yesterday and this morning on some concepts for an 'in-house' job. Brainstorming included rubber ducks, bank notes and messages in bottles. In-house jobs (i.e. the agency marketing itself) are notoriously tricky and something most agencies are extremely bad at.
I'm not entirely sure why this is, seeing as this ability to communicate and persuade is what agencies pride themselves on (and the reason they exist). But it also got me thinking that it's actually very hard to sell yourself, be it via a CV or even an Internet dating site (say, for example... more on this another time).
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