Circular Letter Advertising Insurance. The earliest example of DM I can find, taken from 'The Complete Letter Writer' published by W Foulsham. Date unknown. (The only clue I have is a reference to King George VI so probably 1940s but poss as early as '37 as this date is given in an example).
Dear Sir,
If your house were burnt down to-morrow, would you be ruined?
If the gutter on your roof fell to the ground and injured a passery-by, would you have the money to compensate them?
If an aeroplane crashed on to your house and wrecked it, would your bank-balance be able to stand the strain of the repairs?
Many people sleep comfortably in their beds, in the belief that their policies cover them for everything. What a shock they might have , if one of these things happened!
You should talk these matters over with an expert who can explain to you exactly how you stand. May I come and help you in the matter? If you will send me a card, I will come at your conveniences. I have nothing to sell.
Yours faithfully,
H.P.J. Thornton.
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