Wednesday, 27 May 2009

If pets were creatives...

Tee hee. Like these.

http://adsoftheworld.com/media/print/enpa_slippers
http://adsoftheworld.com/media/print/enpa_mask

And less so this one:

http://adsoftheworld.com/media/print/enpa_popsicle

But still a nice campaign.

Advertising Agency: McCann-Erickson, Milan, Italy

Thursday, 7 May 2009

Friday, 1 May 2009

Get orf my daughter

Letter requesting a man to cease his attentions, from a girl's Father (annoyed).

Sir,

I am astonished to learn that you have not yet understood that my daughter has no desire to be subjected to your attentions, and I am writing to point out again that she does not wish to see or speak to you. accordingly, I must ask you to desist from annoying her. There are ways of forcing you to cease, and I shall not hesitate to use them if you make it necessary.

Yours faithfully,
A. M Brown

Reply to a love letter

Taken from the same book as below.


My dearest Danny,

Mummy is giving me some real old-fashioned looks over the breakfast table these days, and the postman is getting downright cheeky. Daddy goes on reading the paper and pretends not to notice - he is a dear - but I'm expecting him to ask you any moment now if your intentions are honourable. You have been warned!

I hate to think of you sticking at your desk with only old Smith to keep you company. You poor dear - but you aren't the only one you know. My desk isn't any more delightful than yours, and my old Jones is just as much a stick-in-the-mud as your old Smithy. But he did remark what a nice brooch I was wearing this morning. "Is it a new one, Miss Taylor?" he asked in that dry way of his - and he was dying to know who had given it to me.

Danny, dearest, I"m just as fed up waiting for the weekend as you are, but I feel a lot better when I get your letters. I've got quite a bundle now, and they've all been read scores of times.

You know I'm not very good at expressing my feelings, especially in letters - but you do know that I love you, don't you Danny? Because I do - oh, terribly.

Your own,
Joan.

A DM blast from the past

Circular Letter Advertising Insurance. The earliest example of DM I can find, taken from 'The Complete Letter Writer' published by W Foulsham. Date unknown. (The only clue I have is a reference to King George VI so probably 1940s but poss as early as '37 as this date is given in an example).



Dear Sir,

If your house were burnt down to-morrow, would you be ruined?

If the gutter on your roof fell to the ground and injured a passery-by, would you have the money to compensate them?

If an aeroplane crashed on to your house and wrecked it, would your bank-balance be able to stand the strain of the repairs?

Many people sleep comfortably in their beds, in the belief that their policies cover them for everything. What a shock they might have , if one of these things happened!

You should talk these matters over with an expert who can explain to you exactly how you stand. May I come and help you in the matter? If you will send me a card, I will come at your conveniences. I have nothing to sell.

Yours faithfully,
H.P.J. Thornton.