I've long believed there should be more swearing. In DM. In press. In TV ads. Not because I want to shock, but because it's how people speak to each other.
So fucking congratulations to the Morgan Hotel Chain for creating the vid below and for this bit of DM. And a big fuck off to the New York Times for refusing to run the press ad.
Campaign website here. I don't know which agency did it, but god love the client for having the balls to run it.
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